CRM Manager

Job Summary

Driving customer engagement and retention, the full-time remote CRM Manager will develop lifecycle strategies, optimize segmentation, and manage multi-channel marketing initiatives while collaborating with cross-functional teams to align campaigns with business objectives.

Key Responsibilities:

• Lead CRM strategy and execution across various channels to enhance engagement, retention, and revenue
• Develop and optimize customer segmentation and lifecycle journeys in Braze for personalized messaging
• Manage loyalty and incentive-based marketing efforts to maximize retention and drive sustainable growth

Required Qualifications:

• 5+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing in a B2C or e-commerce environment
• Proven experience designing and executing user retention strategies and incentive-based campaigns
• Advanced proficiency with Braze or equivalent customer engagement platforms
• Strong technical operations acumen with experience in collaborating with Product and Engineering teams
• Bachelor's degree preferred