CRM Manager - Canada

Job Summary

A company is looking for a CRM Manager to lead CRM campaigns and enhance customer engagement in the Canadian market.

Key Responsibilities

• Own and execute the CRM strategy to drive customer engagement, retention, and reactivation
• Plan and optimize multi-channel CRM campaigns for sportsbook and casino products
• Analyze KPIs and customer data to identify opportunities and improve campaign performance

Required Qualifications

• Minimum 3 years of experience in CRM within the online gaming industry
• Strong experience in customer lifecycle management and retention strategies
• Proven track record of delivering high-performing CRM campaigns
• Hands-on experience with CRM tools such as Optimove or Salesforce
• Knowledge of Canadian gambling regulations and market dynamics