CRM Manager Email Marketing

Job Summary

A company is looking for a Manager, CRM (Email Marketing).

Key Responsibilities

• Design and execute targeted nurture sequences to re-engage leads
• Drive adoption of Salesforce Marketing Cloud and keep the team informed on new features
• Analyze campaign performance metrics and provide insights for improvement

Required Qualifications

• Bachelor's degree in business, marketing, or a related field; Master's degree preferred
• 5+ years of experience in a CRM growth marketing role
• Proven experience in developing and executing CRM strategies in a B2C environment
• Deep understanding of Salesforce Marketing Cloud
• Exceptional analytical skills and ability to interpret data and market trends