CRM Manager, Marketing Operations

Job Summary

A company is looking for a CRM Manager, Marketing Operations.

Key Responsibilities:

• Lead operational execution of client CRM marketing programs, overseeing deployment preparation and campaign monitoring
• Partner with CRM Strategy Managers to translate campaign strategies into operational deployments
• Build and maintain customer journeys and automations in Salesforce Marketing Cloud, while monitoring campaign performance

Required Qualifications:

• 5+ years of professional marketing experience, particularly in CRM or omnichannel campaigns
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience with Salesforce Marketing Cloud, including journey configuration and campaign deployment
• Ability to manage multiple campaigns and initiatives in a fast-paced environment
• Familiarity with compliance knowledge related to CAN-SPAM, GDPR, and HIPAA