CRM Marketing Manager

Job Summary

Owning the lifecycle and CRM strategy, the full-time remote Lifecycle & CRM Marketing Manager will build and optimize customer retention initiatives across email, SMS, and loyalty programs while driving measurable business outcomes through strategic insights and targeted segmentation.

Key responsibilities

• Develop and execute comprehensive lifecycle strategies, including customer journey mapping and segmentation based on behavior and engagement
• Manage the end-to-end email program, including campaign planning, messaging, testing, and reporting to enhance customer engagement
• Oversee the activation and optimization of the Mixam Rewards program, focusing on member onboarding, reactivation, and loyalty-triggered journeys

Required qualifications

• Demonstrable experience in lifecycle, CRM, retention, or e-commerce marketing with a focus on tangible results
• Deep hands-on experience with Klaviyo, including flows, segmentation, and A/B testing methodologies
• Proven ability to independently develop and execute lifecycle or retention strategies beyond standard email campaigns
• Experience managing loyalty, rewards, or tiered customer programs effectively
• Strong copywriting skills with a focus on creating clear and persuasive messaging that drives action