CRM Marketing Manager

Job Summary

A company is looking for a CRM Marketing Manager responsible for developing and optimizing automated marketing workflows to drive engagement, retention, and revenue growth.

Key Responsibilities

• Own and optimize HubSpot CRM workflows and audit existing email workflows to improve design and drive action
• Develop lifecycle and drip campaigns while managing website pop-ups to maximize engagement and conversions
• Lead data-driven experiments and track CRM performance metrics to refine marketing strategies

Required Qualifications

• 3+ years of experience in CRM marketing, email automation, and lifecycle marketing
• Deep expertise in HubSpot or similar CRM tools and marketing automation best practices
• Strong analytical skills with experience in A/B testing and performance tracking
• Ability to develop targeted, behavior-based campaigns that drive engagement
• Excellent project management skills to manage multiple workflows and priorities