CRM Marketing Manager

Job Summary

A company is looking for a CRM Marketing Manager II to manage and drive email communications for their user base.

Key Responsibilities

• Develop, implement, and optimize engagement campaigns targeting new and active audiences
• Manage the CRM platform, including designing and launching automated email, SMS, and push notification campaigns
• Analyze campaign performance and provide data-driven insights for optimization and A/B testing

Required Qualifications

• Extensive experience with major CRM/marketing automation platforms
• Strong understanding of data structures and segmentation logic
• Experience with API integrations and webhooks
• Proficiency in HTML/CSS for email template development
• Familiarity with scripting languages for advanced personalization