CRM Marketing Manager

Job Summary

A company is looking for a CRM Marketing Manager to oversee the planning, execution, and optimization of CRM campaigns.

Key Responsibilities:

• Manage multiple CRM and email marketing campaigns, ensuring timelines and performance goals are met
• Execute email marketing initiatives to engage and convert audiences, optimizing lifecycle programs
• Oversee campaign development and act as a liaison across cross-functional teams to support campaign execution

Required Qualifications:

• 5+ years of CRM or lifecycle email marketing experience focused on campaign development and performance analysis
• Hands-on experience with email marketing platforms; experience with other digital channels is a plus
• 2+ years of project management experience with cross-functional teams
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience
• Experience with Salesforce Marketing Cloud or a similar marketing automation platform preferred