CRM Marketing Manager

Job Summary

Strategically owning and innovating key pillars of the CRM organization, the full-time remote CRM Marketing Manager will manage comprehensive lifecycle programs across multiple channels to enhance customer engagement and retention.

Key responsibilities:

• Strategize and execute cross-channel lifecycle and transactional programs to drive customer loyalty
• Optimize the planning and development workflow for CRM marketing initiatives based on performance data
• Collaborate with cross-functional teams to build a seamless customer journey and enhance content strategy

Required qualifications:

• 5+ years of experience in CRM marketing with a focus on e-commerce lifecycle strategy
• Proven expertise in managing multi-channel campaigns, including Push notifications and SMS
• Experience leading projects and mentoring team members or vendors for successful campaign delivery
• Strong cross-functional collaboration and project management skills
• Data-driven mindset with knowledge of designing and optimizing high-scale marketing programs