CRM Marketing Operations Manager

Job Summary

A company is looking for a CRM Marketing Operations Manager to lead lifecycle campaign execution across a global, subscription-based streaming business.

Key Responsibilities

• Build, test, and deploy CRM campaigns across various messaging channels
• Lead A/B testing initiatives and drive continuous messaging optimization
• Create and manage project plans while partnering with cross-functional teams

Required Qualifications

• 4+ years of experience in CRM or lifecycle marketing, preferably in subscription or streaming environments
• Strong hands-on experience with email, push, SMS, and in-app messaging
• Proficiency in SQL and experience with lifecycle marketing platforms like Braze
• Working knowledge of template scripting languages such as AMPscript or Liquid
• Bachelor's degree in Marketing, IT, Computer Science, or a related field