CRM Marketing Specialist
Job Summary
A company is looking for a CRM & Lifecycle Marketing Specialist.
Key Responsibilities
- Design and execute segmented, automated campaigns to enhance customer engagement, retention, and loyalty
- Develop and optimize customer journeys, mapping touchpoints to improve the overall customer experience
- Monitor and analyze campaign metrics, providing insights for continuous improvement
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred
- Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles
- Proficiency in CRM platforms such as Braze or Optimove is highly preferred
- Experience in the Daily Fantasy Sports or gaming industry is preferred
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
COMPLETE JOB DESCRIPTION
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