CRM Marketing Specialist

Job Summary

A company is looking for a CRM Specialist to manage email and SMS marketing initiatives for independent hotels.

Key Responsibilities

• Build and manage automated email programs and SMS marketing initiatives
• Execute promotional campaigns and manage the email marketing calendar for assigned hotels
• Analyze campaign performance and conduct A/B testing to optimize results

Required Qualifications

• 2 to 4 years of experience in CRM, email marketing, or lifecycle marketing, preferably in hospitality or travel
• Hands-on experience with major CRM or ESP platforms
• Strong copywriting skills for effective email content creation
• Familiarity with audience segmentation and SMS marketing compliance
• Detail-oriented with the ability to manage multiple projects simultaneously