CRM Marketing Specialist

Job Summary

To support a growing self-serve advertiser base, the full-time remote CRM Marketing Specialist will manage the advertiser lifecycle, ensure CRM data quality, and automate outreach processes while driving measurable improvements in activation and retention.

Key responsibilities

• Build and improve automated programs for the advertiser lifecycle from signup to active spender
• Ensure data quality across Salesforce and HubSpot, identifying and resolving issues independently
• Set up recurring workflows and automate advertiser outreach to enhance efficiency

Required qualifications

• 2-4 years of experience in lifecycle and CRM marketing
• Proficiency in HubSpot and Salesforce, with a strong understanding of data layers
• Ability to write SQL queries for large datasets to derive insights independently
• Familiarity with AI tools for content creation and email design
• Demonstrated success in driving measurable improvements in marketing metrics