CRM Marketing Strategist
Job Summary
Seeking a strategic CRM Marketing Strategist, this full-time remote position will develop and execute comprehensive lifecycle marketing strategies across email and SMS channels to optimize customer engagement and revenue growth throughout the customer journey.
Key responsibilities
- Develop and execute a comprehensive lifecycle strategy for email and SMS to enhance list growth, activation, retention, and engagement
- Build and manage the lifecycle roadmap, implementing evidence-based testing initiatives to maximize performance
- Collaborate with cross-functional teams and maintain the health of email and SMS channels, focusing on audience segmentation and deliverability
Required qualifications
- 4+ years of experience in strategic planning, email and SMS marketing, and full cycle campaign management, preferably in an agency setting
- Experience in eCommerce/retail lifecycle marketing across various verticals
- Proven track record in maximizing loyalty engagement strategies and building lifecycle marketing revenue
- Hands-on experience with platforms such as Klaviyo, Iterable, and Braze
- Strong analytical skills with the ability to interpret data and generate actionable insights
Complete Job Description
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