CRM Operations Manager

Job Summary

A company is looking for a CRM Operations Manager II to oversee the execution of automated email and push campaigns that enhance customer engagement.

Key Responsibilities

• Design, build, and deploy automated email and push campaigns, including complex workflows and audience segments
• Implement personalization logic and ensure accurate campaign setups in the CRM platform
• Develop best practices for CRM operations and maintain quality assurance processes

Required Qualifications

• Extensive experience with major email service providers, ideally Iterable or Braze
• Strong background in implementing personalization logic using user and catalog data
• Solid understanding of data structures and segmentation logic
• Proficiency in HTML and CSS for email template development
• Familiarity with API integrations and webhooks for marketing tools