CRM Operations Specialist

Job Summary

To enhance customer engagement and lifecycle performance, the remote CRM Operations Specialist will manage the execution of CRM campaigns across various channels, optimize targeting strategies, and collaborate with cross-functional teams to drive operational efficiency.

Key responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Manage end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting
• Utilize data-driven audience targeting strategies and optimize campaign performance through A/B testing and personalization

Required qualifications

• 1-2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
• Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, or Marketo
• Experience executing campaigns across channels including email, push notifications, and SMS
• Strong analytical skills with experience using campaign reporting and engagement metrics to drive decisions
• Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred