CRM Retention Marketing Specialist

Job Summary

A company is looking for a CRM Retention Marketing Specialist.

Key Responsibilities

• Creating and maintaining campaign and workflow strategies for New Verticals, including offer, cadence, and audience testing
• Analyzing initiative impact on key business metrics such as order rate and revenue
• Leading creative ideation and iteration, including optimization in partnership with internal creative resources

Required Qualifications

• Experience in CRM marketing and retention strategies
• Ability to build consensus and trusted relationships across cross-functional teams
• Proficient in data analysis to inform campaign and business decisions
• Experience in overseeing customer experience workstreams
• Strong understanding of marketing investments and market expansion strategies