CRM Specialist

Job Summary

A company is looking for a CRM Specialist to drive customer engagement and retention.

Key Responsibilities

• Develop and execute multi-channel CRM strategies to convert prospects into customers
• Plan and optimize email, SMS, and mobile app marketing campaigns tailored to the US market
• Analyze CRM performance metrics to continuously optimize strategies based on data insights

Required Qualifications

• 4+ years of experience in CRM, lifecycle marketing, or customer engagement, preferably in DTC or e-commerce
• Proficiency in CRM platforms (e.g., Braze, Salesforce, HubSpot) and email marketing tools
• Strong analytical skills with a data-driven mindset
• Deep understanding of consumer landscape and digital marketing trends
• Ability to manage multiple campaigns in a fast-paced environment