CRM Specialist

Job Summary

To support email and SMS operations, the part-time freelance CRM Specialist will lead day-to-day CRM activities, manage campaign setups, and analyze performance while working remotely during Pacific Time hours.

Key responsibilities:

• Lead day-to-day CRM operations and execution across email and SMS channels
• Own campaign setup, QA, deployment, and optimization
• Analyze campaign and lifecycle performance, identify trends, and provide actionable reporting

Required qualifications:

• 3-5 years of CRM management experience in a consumer brand, e-commerce, or related environment
• Hands-on experience with platforms such as Klaviyo, Braze, Attentive, or similar
• Strong understanding of campaign calendars, automations, segmentation, and email/SMS best practices
• Ability to manage multiple projects, meet deadlines, and work independently
• Comfortable using data to evaluate performance and recommend improvements