CRM Specialist - Salesforce Marketing Cloud

Job Summary

A company is looking for a Marketing Operations Specialist to manage and optimize customer journeys and email marketing performance using Salesforce Marketing Cloud.

Key Responsibilities

• Build customized customer journeys in Marketing Cloud utilizing data extensions and advanced automation
• Optimize Salesforce reporting and automations to enhance CRM and marketing KPIs
• Execute technical production and deployment tasks in SFMC, ensuring flawless delivery of campaigns

Required Qualifications

• 2+ years of hands-on experience with Salesforce Marketing Cloud development/administration
• Strong database and data extension knowledge for targeting and segmentation
• Experience managing multiple projects in fast-paced environments
• Bachelor's degree in Business, Marketing, or a related field is preferred
• Salesforce Marketing Cloud Certification is highly preferred