CRM Strategist

Job Summary

Supporting the strategic planning and execution of CRM and email marketing programs, the full-time CRM Strategist will develop campaign briefs, manage performance analysis, and collaborate with cross-functional teams to deliver personalized email journeys for clients in a remote environment.

Key responsibilities

• Support the CRM Strategy Lead in planning and executing email and CRM programs across multiple institutions
• Monitor campaign performance metrics and develop actionable recommendations for optimization
• Coordinate with various teams to ensure timely delivery of campaign assets and maintain data quality within CRM systems

Required qualifications

• Experience in CRM, email marketing, or lifecycle marketing in a multi-brand environment
• Proficiency in enterprise email marketing systems such as Salesforce Marketing Cloud or HubSpot
• Strong analytical skills with experience in A/B testing and campaign performance data
• Familiarity with HTML email specifications and deliverability requirements
• Collaborative working style with experience in coordinating across multiple teams and locations