CRM & User Retention Manager

Job Summary

A company is looking for a Manager CRM & User Retention.

Key Responsibilities

• Audit and optimize existing marketing journeys and triggers to enhance user engagement
• Design and execute multi-channel lifecycle campaigns to improve user retention and activation
• Analyze retention metrics and implement data-driven strategies to boost user engagement

Required Qualifications

• 5-8+ years of marketing experience, with 3-4 years focused on CRM or retention marketing
• Strong experience with Salesforce Marketing Cloud and mobile messaging tools like OneSignal
• Proficiency in data integration and customer data platforms, preferably Segment
• Analytical skills with experience in Excel or Google Sheets and visualization tools
• Basic knowledge of HTML/CSS for email troubleshooting