CRO Funnel Strategist

Job Summary

Leading the strategic optimization of marketing funnels, the remote CRO Funnel Strategist will manage the development of high-performing landing pages and offers, utilizing behavioral insights and conversion-focused experimentation to enhance client performance.

Key responsibilities

• Analyze full-funnel performance metrics and own the A/B testing roadmap for continuous improvement
• Build and optimize landing pages using tools like Unbounce and ClickFunnels, ensuring seamless user experience across devices
• Lead the execution of conversion experiments, coordinating cross-functional resources to deliver tests on time and within scope

Required qualifications

• 5-7 years of experience in a marketing role with a proven track record in an in-house or agency environment
• BA/BS degree in marketing or business preferred, or equivalent work experience
• Proven experience improving conversion rates for digital offers, e-commerce, or lead generation
• Hands-on experience with landing page builders such as Unbounce and ClickFunnels, as well as automation tools like Zapier
• Deep knowledge of buyer psychology and direct response copywriting