CRO Manager

Job Summary

To support a growing DTC brand, the full-time remote CRO Manager will design and implement a comprehensive CRO operating system, manage the entire experimentation process, and drive conversion rate improvements across all paid media channels.

Key responsibilities

• Build and maintain a robust CRO operating system, including test lifecycle management and documentation
• Drive conversion rate and customer acquisition cost efficiency through targeted experimentation and funnel optimization
• Own offer and funnel architecture, designing and iterating on pricing and presentation strategies to maximize profitability

Required qualifications

• 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment
• Proven experience building a CRO program from scratch
• Fluency in A/B testing platforms such as Intelligems, VWO, or Optimizely
• Deep understanding of the full acquisition funnel, including ad, landing page, offer, and checkout integration
• Ability to write clear, actionable briefs for design and development teams