Customer Advocacy Marketing Manager

Job Summary

A company is looking for a Customer Advocacy Marketing Manager to build and lead a customer advocacy program.

Key Responsibilities

• Develop and implement a comprehensive customer advocacy program strategy with defined goals and KPIs
• Build and manage a customer reference program, identifying and nurturing customer advocates
• Oversee the creation of customer success stories and advocacy content across various formats

Required Qualifications

• 5+ years of experience in B2B marketing or customer success, focusing on customer advocacy
• Proven track record of building and managing successful customer advocacy programs
• Experience in developing various types of customer content, such as case studies and testimonials
• Bachelor's degree in Marketing, Communications, or a related field; advanced degrees or certifications are a plus
• Data-driven approach with experience in tracking and reporting on program performance