Customer Experience Marketing Manager

Job Summary

To enhance the customer experience journey, the full-time remote Customer Experience Marketing Manager will build, scale, and manage marketing strategies focused on customer engagement, retention, and advocacy while collaborating with cross-functional teams to ensure alignment with business priorities.

Key responsibilities

• Support the development and execution of customer journey and lifecycle marketing strategies across key stages, identifying opportunities for improvement
• Build, manage, and optimize customer-facing campaigns and communications that enhance engagement and retention
• Establish, track, and report on key performance indicators for customer experience marketing programs to drive continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, Health Administration, or a related field
• 8+ years of experience in B2B marketing, lifecycle marketing, or customer success marketing
• Experience in building and executing multi-touch campaigns and customer engagement programs
• Strong understanding of customer journey strategy, segmentation, and performance measurement
• Proven ability to manage programs independently from strategy through execution, including stakeholder alignment