Customer Journey Lead

Job Summary

Driving omnichannel customer engagement initiatives, the full-time Customer Journey Lead will leverage Adobe Experience Cloud technologies to design and optimize customer journeys across various channels while collaborating with stakeholders to define campaign strategies and personalization opportunities in a remote setting.

Key Responsibilities

• Lead the strategy, design, and optimization of customer lifecycle and omnichannel engagement campaigns using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
• Partner with business, marketing, and product stakeholders to define customer engagement strategies and lifecycle journeys
• Monitor campaign performance and customer engagement metrics, providing actionable recommendations for optimization and continuous improvement

Required Qualifications

• 5+ years of experience in lifecycle marketing, CRM, customer journey strategy, or omnichannel campaign management
• Hands-on experience with Adobe Journey Optimizer (AJO) or similar customer engagement platforms
• Experience designing and executing omnichannel customer journeys and lifecycle marketing programs
• Strong understanding of audience segmentation, personalization, and customer engagement strategies
• Proven experience collaborating with business and marketing stakeholders to drive campaign initiatives