Customer Lifecycle Marketing Lead

Job Summary

Owning the end-to-end marketing strategy for the existing customer base, the full-time Customer Lifecycle Marketing Lead will design journeys and programs to enhance product adoption, reduce churn, and cultivate brand advocates, all while working remotely.

Key responsibilities

• Define and manage the customer lifecycle marketing strategy, focusing on onboarding, adoption, renewal, and advocacy
• Build automated and personalized communication journeys using marketing automation tools
• Collaborate with customer success and sales teams to create targeted campaigns for at-risk and growth accounts

Required qualifications

• 4+ years of experience in lifecycle marketing, customer marketing, or retention marketing
• Strong expertise in marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
• Experience in developing segmented, personalized campaigns based on customer behavior and lifecycle stage
• Analytical skills to measure campaign impact and connect efforts to revenue outcomes
• Strong collaboration skills with experience working alongside customer success and sales teams