Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Customer Lifecycle Marketing Manager to join their team.

Key Responsibilities

• Own end-to-end campaign development and execution using various tools and data sources
• Collaborate with cross-functional teams to support campaign goals and lifecycle strategies
• Leverage insights and customer data to evaluate performance and optimize marketing effectiveness

Required Qualifications

• 5-7 years of experience in customer direct marketing with a focus on campaign development
• Strong understanding of HTML and experience with Email Service Providers (ESPs)
• Experience with customer data platforms (CDPs) and data-driven segmentation tools
• Bachelor's Degree in Marketing, Business, or Computer Science
• Healthcare or regulated industry experience is a plus but not required