Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Customer Lifecycle Marketing Manager.

Key Responsibilities

• Develop and execute account-based marketing (ABM) programs for enterprise and mid-market telecom accounts
• Conduct market research to inform campaign development and define target demographics
• Manage marketing automation workflows and CRM data to ensure accurate segmentation and reporting

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• Five or more years of experience in customer marketing, lifecycle marketing, or retention marketing, preferably in telecom or SaaS
• Hands-on proficiency in marketing automation platforms and CRM systems
• Strong understanding of account-based marketing and demand generation strategies in a B2B telecom environment
• Familiarity with telecom industry trends and customer acquisition challenges