Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Customer Lifecycle Marketing Manager to enhance the post-sale customer journey and drive product adoption.

Key Responsibilities

• Develop and execute a comprehensive customer lifecycle marketing strategy aligned with key milestones
• Design and launch multi-channel programs to drive product adoption, retention, and expansion revenue
• Manage customer advocacy programs and create compelling content to support marketing and sales efforts

Required Qualifications

• 3-5+ years of B2B SaaS experience in customer marketing or lifecycle marketing
• Proven success in driving adoption and retention through coordinated post-sale programs
• Hands-on experience with marketing automation (HubSpot) and CRM (Salesforce) tools
• Experience managing customer advocacy/reference programs with a focus on compelling case studies
• Data-driven approach to defining KPIs and optimizing marketing programs for ROI