Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Customer Lifecycle & Marketing Automation Manager.

Key Responsibilities

• Execute and report on email marketing programs for customer and prospect engagement
• Develop and manage automated, multi-touch digital marketing campaigns
• Collaborate with internal stakeholders and manage email marketing best practices

Required Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field, or 4 additional years of experience in lieu of a degree
• 5 years of experience in implementing and managing Marketing Automation programs
• Experience with Salesforce Marketing Cloud (ExactTarget) and/or Pardot preferred
• Hands-on experience with email marketing or marketing automation platforms
• Strong analytical skills with experience in performance metrics and data-driven strategies