Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Customer Lifecycle Marketing Manager to own the strategy and execution of data-driven lifecycle campaigns.

Key Responsibilities

• Design and optimize multi-stage customer journeys to enhance product adoption and retention
• Build and manage audience segmentation and develop automated workflows for personalized communications
• Define and monitor lifecycle KPIs, analyzing campaign performance for continuous optimization

Required Qualifications

• 3-6 years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing
• Proven experience with marketing automation platforms, preferably Marketo
• Strong understanding of customer journey mapping and behavioral segmentation
• Analytical mindset with experience in data-driven campaign optimization
• Strong cross-functional collaboration and project management skills