Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Manager, Customer Lifecycle Marketing to engage customers and their employees throughout the full lifecycle.

Key Responsibilities

• Define and implement customer engagement strategies across onboarding, activation, and renewal
• Develop campaigns to enhance benefit awareness and program adoption
• Collaborate with cross-functional teams to support launches and ensure effective communication

Required Qualifications

• 4-7+ years in customer, member, and/or lifecycle marketing roles
• Experience in B2B2C environments and targeting diverse user personas
• Strong background in building and executing lifecycle campaigns across multiple channels
• Experience with CRM or marketing automation platforms
• Analytical mindset with experience in performance tracking and optimization