Customer Lifecycle Marketing Manager

Job Summary

Hands-on and data-driven, the full-time Customer Lifecycle Marketing Manager will design and execute integrated campaigns to drive product adoption, cross-sell, and upsell opportunities while collaborating closely with Customer Success, Product Marketing, and Content in a remote setting.

Key responsibilities

• Plan, launch, and optimize multi-channel lifecycle campaigns to enhance engagement, product adoption, and retention
• Build and refine automated customer journeys across onboarding, activation, engagement, and renewal
• Establish consistent campaign reporting and insights to inform strategy and scale efforts

Required qualifications

• 3-5 years of B2B experience in customer marketing, lifecycle marketing, or customer success
• Proven track record of retaining and growing a customer base through lifecycle programs
• Experience in designing and executing demand generation or lifecycle campaigns
• Strong understanding of funnel metrics, segmentation, and campaign analytics
• Experience mentoring junior teammates and managing complex projects