Customer Lifecycle Marketing Manager
Job Summary
Experienced marketers will find a full-time remote opportunity as a Customer Lifecycle Marketing Manager, responsible for developing and executing lifecycle marketing strategies to enhance customer engagement, increase account adoption, and drive retention across North American Mobility customers.
Key responsibilities:
- Develop and implement ongoing programs and campaigns to improve customer engagement and retention
- Build and execute multi-channel campaigns to increase customer adoption and satisfaction
- Track key metrics to evaluate the success of lifecycle initiatives and optimize marketing investments
Required qualifications:
- Bachelor's degree in Business, Marketing, or related field
- 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments, or Fintech
- Proven success in lifecycle/retention strategies across digital and multi-channel campaigns
- Strong quantitative and analytical skills with the ability to synthesize data into actionable insights
- Preferred: Master's Degree and experience with AI tools or marketing-related software
Complete Job Description
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