Customer Marketing Lead

Job Summary

A company is looking for a Customer Marketing Lead to develop and execute customer marketing strategies.

Key Responsibilities

• Partner with content marketing to drive client inclusions in various media and events
• Develop and execute a client communication strategy including newsletters and in-app messaging
• Measure and drive program effectiveness with clear KPIs to track performance and ROI

Required Qualifications

• 5+ years of experience in marketing, with at least 2 years in customer marketing
• Proven track record in building clear ROI for customer marketing and growth strategies
• Experience with Salesforce, Pardot, and other ABM technologies
• Ability to thrive in a fast-paced, high-growth environment
• Deep interest in using AI tools to accelerate marketing initiatives