Customer Marketing Lead

Job Summary

A company is looking for a Customer Marketing Lead who will build and execute customer marketing programs.

Key Responsibilities

• Lead and manage customer engagement and communication programs across various channels
• Collaborate with Product Marketing, Field Marketing, and Partner Marketing teams to scale initiatives
• Measure and improve program effectiveness while presenting performance insights to stakeholders

Required Qualifications

• BA/BS degree in marketing, business, or related field
• 5+ years of B2B or tech marketing experience, particularly in Customer Service or Account Management
• Technical knowledge of digital marketing tools and channels, such as Salesforce and Marketo
• Experience in creating and executing marketing campaigns that enhance customer engagement
• Familiarity with B2B marketing, lead generation, and sales processes