Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager, K-12 EdTech.

Key Responsibilities

• Develop and execute marketing campaigns to drive product adoption, upsell, and cross-sell
• Collaborate with Customer Success to design nurture tracks for at-risk accounts and mitigate churn
• Lead customer advocacy initiatives, including the Customer Advisory Board and production of success stories

Required Qualifications

• 3+ years of experience in customer marketing, lifecycle marketing, or B2B campaign roles
• Proven ability to build and execute multi-channel marketing campaigns
• Experience with customer communication tools such as HubSpot or Salesforce
• Familiarity with the K-12 education sector and its unique audience needs
• Experience in creating advocacy programs, including case studies and testimonials