Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager, Campaign Optimization.

Key Responsibilities

• Optimize lead nurture and velocity for all campaigns activated by the Customer Marketing Growth Team
• Develop and refine nurture strategies using marketing automation and sales engagement tools to accelerate lead engagement
• Analyze campaign effectiveness and provide recommendations for continuous improvement in conversion rates and sales enablement strategies

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 9+ years of experience in B2B marketing, focusing on campaign optimization and sales enablement
• Experience with account-based marketing, marketing automation, and sales engagement tools
• Strong understanding of lead nurturing and post-conversion engagement strategies
• Data-driven mindset with project management skills to balance multiple priorities