Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager.

Key Responsibilities

• Plan and execute global marketing campaigns targeting the B2B customer base, focusing on the buying journey
• Deliver comprehensive project plans that include strategy, messaging, tactics, and performance KPIs
• Monitor campaign performance and provide insights for optimization and improvement

Required Qualifications

• Experience in demand generation, growth marketing, customer marketing, or product marketing for a SaaS-based IT company
• Strong analytical skills to identify trends and insights from data
• Experience managing email campaigns throughout the customer lifecycle
• Ability to work autonomously and manage multiple projects in a fast-paced environment
• Understanding of how business goals translate into effective marketing strategies