Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager to drive customer growth and engagement.

Key Responsibilities

• Own customer marketing strategy focused on expansion, upsell, cross-sell, and retention
• Build lifecycle programs that drive product adoption, usage, and value realization
• Launch and scale customer advocacy programs including case studies, reviews, referrals, and community

Required Qualifications

• Experience building or scaling customer marketing programs in a B2B SaaS environment
• Proven track record of driving measurable customer expansion, upsell, or retention outcomes
• Strong partnership experience with Customer Success and Sales teams
• Ability to develop lifecycle campaigns that increase adoption and engagement
• Experience creating customer stories and advocacy programs that influenced revenue