Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager to drive engagement, retention, and growth within their existing client base.

Key Responsibilities

• Design and execute targeted marketing programs to enhance client engagement and retention
• Partner with sales and customer success teams to identify upsell and cross-sell opportunities
• Define success metrics for client marketing programs and analyze performance data for optimization

Required Qualifications

• 4-6 years of B2B marketing experience, with at least 2 years in client/customer marketing
• Proven track record of developing and executing multi-channel marketing programs
• Strong analytical skills with experience using data to inform strategy
• Experience with marketing automation platforms and CRM systems
• Self-starter capable of managing multiple projects and collaborating across teams