Customer Marketing Manager

Job Summary

A company is looking for a Customer & Product Marketing Manager to develop and execute marketing strategies that enhance customer engagement and product adoption.

Key Responsibilities

• Develop and implement customer lifecycle management strategies
• Create targeted messaging for various communication channels
• Own the strategy and execution of upsell campaigns for existing customers

Required Qualifications

• 5+ years of experience in marketing, focusing on customer or product marketing
• Bachelor's degree in marketing or a related field
• Proven track record of successful marketing strategies and campaigns
• Strong understanding of SaaS business models and technology products
• Experience with marketing automation platforms and CRM systems