Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager.

Key Responsibilities

• Own the end-to-end customer marketing lifecycle from onboarding to expansion with clear campaign objectives tied to retention, satisfaction, and wallet share growth
• Plan and execute strategic marketing campaigns that drive feature adoption, customer engagement, and usage across all post-sale customer segments
• Track, report, and optimize campaign and program effectiveness using metrics like adoption, engagement, NPS, and expansion influence

Qualifications

• 2-4 years of experience in marketing, with a focus on customer or lifecycle marketing
• Proven experience owning customer or lifecycle marketing programs at a B2B SaaS company
• Demonstrated ability to drive measurable outcomes such as feature adoption or NPS improvement
• Ability to plan and execute campaigns across email, lifecycle automation, and educational touchpoints
• Strong project management skills with the ability to manage multiple initiatives and hit deadlines