Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager who will focus on advocacy marketing and enhancing the customer journey.

Key Responsibilities

• Increase the list of referenceable customers through outreach campaigns and collaboration with sales and customer success
• Own the acquisition plan for generating customer reviews and identify candidates for case studies
• Execute client training webinars and collaborate on quarterly customer newsletters and bi-annual user groups

Required Qualifications

• 3+ years of B2B SaaS customer marketing experience
• Experience with reference programs and case study development
• Familiarity with G2 Crowd and webinar platforms
• Highly organized with strong project management skills
• Creative mindset with a passion for engaging and motivating customers