Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager to develop and execute strategies for customer engagement and retention.

Key Responsibilities

• Manage customer advocacy content and case study programs to showcase customer success stories
• Organize and contribute to events and webinars that foster customer loyalty and advocacy
• Analyze customer data and metrics to measure campaign effectiveness and inform future marketing strategies

Required Qualifications

• 2-4 years of experience in a customer marketing or advocacy role
• Strong understanding of customer lifecycle marketing principles
• Proficiency in marketing automation tools and CRM systems
• Ability to leverage data and analytics for campaign measurement
• Willingness to travel occasionally for in-person customer events