Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager to support the strategy and execution of lifecycle and product-driven campaigns.

Key Responsibilities

• Own and manage customer marketing programs and campaigns using an ABM approach
• Build and launch scaled lifecycle campaigns to enhance customer activation and retention
• Optimize campaigns through testing and performance analysis while monitoring key metrics

Required Qualifications

• 4-6 years of experience in campaign marketing, lifecycle marketing, or marketing operations, preferably in B2B SaaS
• Hands-on experience with marketing automation platforms
• Strong understanding of customer lifecycle marketing and ABM strategies
• Experience collaborating with marketing, sales, and customer success teams
• Analytical mindset with the ability to interpret campaign performance data