Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager, Adoption & Lifecycle.

Key Responsibilities

• Own and scale lifecycle strategy across onboarding and adoption to drive engagement and revenue growth
• Build and optimize multi-channel customer journeys using behavioral data and continuous testing
• Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives

Required Qualifications

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS
• Experience building scalable lifecycle programs and embedding AI and automation into workflows
• Hands-on expertise with email and in-app channels, including segmentation and multi-channel journey optimization
• Deep analytical skillset with experience connecting efforts to business outcomes
• Proficiency with marketing and customer data platforms such as Salesforce and HubSpot