Customer Marketing Manager

Job Summary

Owning the post-sale marketing function, the full-time Customer Marketing Manager will develop strategies and programs to drive customer engagement, retention, and expansion while working remotely.

Key responsibilities

• Manage post-sale marketing programs to enhance customer engagement and retention
• Develop and execute campaigns aimed at driving expansion revenue within existing accounts
• Oversee the customer education platform, creating content and measuring its impact on customer outcomes

Required qualifications

• 3+ years of experience in customer marketing or lifecycle marketing within a B2B SaaS environment
• Proven ability to build and run customer advocacy and retention programs
• Strong understanding of customer journey mapping and lifecycle segmentation
• Demonstrated experience using AI tools to enhance marketing efforts
• Hands-on experience with marketing automation and CRM tools, preferably HubSpot